THE RELATIONSHIP OF HOST CREDIBILITY, AND PROGRAM QUALITY TOWARD AUDIENCE SATISFACTION
Jurusan Akuntansi, Politeknik Negeri Semarang
Customer loyalty is very important for the company to survive, so many companies try to develop loyalty program such as advertising, etc. There two important factors those can be influenced the successful of loyalty program, those are : host credibililty and program quality. There for it is very crusial for the company to develop the host credibility and to develop program quality. The host credibility can be described as host that can be trusted, create positive image, suitable with the product, has good personality, can influence the audience, and has a close relationship with the audience. While develop the program quality can be done by carry on the program which interesting, increasing the motivation, creating positive image and can be trusted.
Key words : Satisfaction, host credibility, program quality and customer loyalty.